Marketing

OOH
In our marketing, we rely quite classically on OOH advertising (out of home) in the form of posters and city lights, which can be found in Graz and Vienna. With our Citylights and posters you can only recognize a small teaser: Main protagonist Otoro, who walks along a luminous path surrounded by a mysterious glow. The subject is kept simple and with its quiet, restrained nature has a very special impact among all the flashy, imposing subjects of competitors. 
The only indication that this is a game can be found on the bottom line: the USK symbol, as well as the reference to the Play and Appstore. Only recycled paper is used for the posters. 

Social Media
Also typical for this time, you can find us on a wide variety of social media platforms, including Instagram and Twitter. There, we put a special kind of teaser that doesn‘t really reveal what the project is about at first. Users are given bits and pieces of information to build up a kind of hype. At the same time, we pass on information from our partners that is worth knowing about the plant and animal world. Otoro himself speaking to the user in a first-person perspective. 

Did you know, for example, that the red panda is highly endangered?